From idea, to design concept, to full fledged brand applied across all digital channels.
I joined the marketing team of The Mobile Company to develop a new brand for a new service. After many years of specializing in mobile app development, they realized that market was changing and young companies who believe an app could boost their business, were hesitant to invest in building one. So they put together a special forces team to help these companies prototype and test their business assumptions so they can make informed investment decisions. A decision was made to position this team as an entity of it's own and create a new brand that highlights all digital skills of a team needed to create a great mobile app.
Inspired by the old A-Team movie, I decided to bring The Moby Squad to life through 5 characters that represent five core strengths of the team. Each has it's own distinct identity and character traits. And together, they work magic. Knowing the real team members would change over time, but their approach to clients would remain the same, The Moby Squad also created a sense of team culture and direction. Team members were proudly associating themselves with their respective character in their mail signatures, LinkedIn profiles and team meetings. The Moby Squad, born to innovate. A digital team that has all it takes to prototype great mobile app solutions. Brand designed from sketch: from concept to bringing to life across all digital channels.
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